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YOUR SECRET SAUCE IS SPILLING! How Start-ups to Blue-Chippers Unlock Their Unknown Value

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Creating value from innovation requires first identifying the innovation that creates the value. No company does the exact same thing as its competitor the exact same way. If it did, there would be no reason for it to exist. But, how many companies can actually put their finger on what that difference is? And, even if they could, how many companies know how it’s being protected, or should be? In this session, Dan Shulman, Shareholder at Vedder Price P.C. in Chicago and former Chief IP Counsel for a major consumer packaged goods company for over a decade, will discuss:

  • How smart companies identify their most valuable intellectual property to attract investors and create value
  • How to think about intellectual property protection that makes it easy for the company employees and management to understand
  • How to implement the right techniques to create exclusivity around a company’s most valuable innovations


Daniel H. Shulman
Vedder Price

Daniel (Dan) Shulman is a Shareholder in the Intellectual Property group at Vedder Price P.C. in Chicago. Dan is a former Chief IP Counsel who turns innovation into value with business-savvy techniques to win in the market before a costly win in the courtroom. Dan is an experienced litigator and appellate lawyer—but only as a last resort. Dan brings a unique perspective and client-focused approach honed by over a decade in-house as Chief IP Counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks. In addition to his substantive expertise in managing all aspects of intellectual property for consumer products companies having over $14 billion in annual revenue, Dan also developed a keen appreciation for what a client expects, and should demand, from outside counsel. Dan’s approach to his clients follows the Golden Rule—he treats his clients the way he expected to be treated by his own outside counsel. Dan is an experienced litigator, having taken patent, trademark and copyright cases through jury verdict and argued multiple appeals at the U.S. Court of Appeals for the Federal Circuit. Dan was named one of the Top Forty Lawyers Under 40 in Illinois in 2013 by the Law Bulletin, and Managing IP Top In House IP Star every year from 2015 through 2018.

Event Details:

Tuesday, May 25
4:00 PM- 5:00 PM Greeting / Presentation
5:30 PM- 5:30pm Post Networking Session

Registration closes at Noon the day of the event



CPE Credits

One (1.0) CPE credit available. Field of Study: TBA

FEI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Questions regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website,



Registration is closed, please contact Micky at [email protected] for questions.