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OKRs, Goals, and Why Start with Why

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OKAs, Goals, and Why Start with Why?

With the growing popularity of OKRs and other formalized goal setting systems, why do many teams still report misunderstandings around goals and metrics? How is it that some teams can achieve their metrics but still feel unsuccessful? The simple answer is that OKRs, KPIs, and similar systems are tools that are only as effective as their users. If you are interested in a more useful answer, join us for a deeper look into how effective leaders create sweeping change, even in complex organizations, by starting with “why”.

Learning Objectives:

  • The top 4 reasons team fail and how to mitigate against them
  • Key enablers for effective OKR implementation
  • John Gall’s Twin Limit Theorem
  • Driving effective change in organizations


Belle Walker
Found & Lead Consultant
Belleview Consulting

Belle Walker is the Founder and Lead Consultant of Belleview Consulting. As the only Organizational Efficiency Engineer she knows, Walker takes organizations from friction to focus by ensuring that a company’s structures and processes are aligned both with each other and with overall company strategy. She has brought her expertise to tech companies, nonprofits, and more to recapture lost efficiency and reengage teams.

Until April 2019, Walker was Director of Engineering at HERE Technologies, an industry leader in digital mapping. There, she built several successful teams, including one responsible for content and process quality, process efficiency, and operational excellence for the HD Live Map product. Merging project managers, data scientists, software engineers, systems engineers, and more, offered amply opportunity for Walker to hone and refine her organizational design and leadership skills. She also received a patent for the Quality Index, a mechanism for allowing digital maps to be incorporated more effectively into autonomous vehicle environmental models.

Walker began her career at Google, where she built a nation-wide aerial photography operation and supported the Street View vehicle roll-out. After Google, Belle earned a master’s degree at USC, studying the application of systems engineering and operations research to organizations. Her work demonstrated that the principles can apply equally well to systems of humans as to systems of steel or code. Belle then led Product Management for a digital marketing company based in Irvine before moving back to the Bay Area for her role at HERE. In between these positions, she launched Belleview Consulting in 2012, turning her full attention to the company in late 2019.

She holds a Master’s degree from the University of Southern California in Systems Architecting and Engineering and a Bachelor’s degree from Harvard in Mechanical Engineering.

Event Details:


Tuesday, January 19th

3:00 PM- 4:00 PM  Greeting/Presentation
4:00 PM – 4:30 PM Networking


Registration Policy

  • Qualified Potential Members may attend once as a guest and one additional time with guest fee (which may be applied to membership fee within 60 days).
  • Scholarship Alumni winners can attend once a year for free.
  • Non-members who do not qualify for membership may attend once a year, must be referred by an active member and pay the guest fee.
  • Partners may invite guests in accordance with the Partner Arrangement.


CPE Credits

One (1.0) CPE credit available. Field of Study: TBD

FEI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Questions regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website,



Registration is closed, please contact Micky at [email protected] for questions.