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Personal Branding: How to be Heard Above the Noise

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Executives have brands just like products or companies do. The difference is many executives aren’t proactively managing their brands to effectively position themselves for career success. What does your professional brand say about you? If you haven’t taken ownership of your brand, what are others saying about you? Most importantly, does your executive brand help you stand out and be heard?

To create an effective executive brand takes a concentrated and coordinated strategic effort, one that takes thought, effort, consistency, and time.

In our Building Your Executive Brand workshop, you will learn the system, tactics, tools, and measures to improve how you are perceived as a professional. This session is highly interactive. You’ll have the opportunity to work on your own executive branding story–to breathe life into a stale bio, a flat resume, or a ho-hum LinkedIn profile that sits idle on the web. With effective executive branding, you’ll have laser-like clarity about who you are and the value you bring to others. Bottom line, you’ll stand out from your competitors in an over-crowded marketplace, while attracting the opportunities and the clients you want.

Learning Objectives:

  • What is Personal Branding Is and How Does It Affect Your Career?
  • Establishing Your Credibility Beyond the Workplace
  • Why You Need an Escalator Pitch, Not an Elevator Pitch
  • Tips for Your Resume and LinkedIn
  • Why Thought Leadership is Crucial for Executives


Award-winning Silicon Valley-based marketing expert Linda J. Popky, founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda is the Executive Director of the Society for the Advancement of Consulting and former president of Women in Consulting. She is the author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters ,and Top of Mind: 101 Insights to Transform Your Business, as well as a writer and editor of books for other authors.

Cynthia Karr is an accomplished brand marketing advisor with over 20 years of training and leadership experience. She has assisted hundreds of individuals to advance their careers through articulately written fact-based resumes, an approachable and inviting social media presence, and retained search placements. Cynthia is the founder of Karr Consulting and is known for listening to and collaborating with her clients to produce authentic materials that represent them in an individual and unique way. Prior to Karr Consulting, Cynthia was a partner at KarrScheffel and Karr & Associates, two of the leading retained search firms in Silicon Valley. She was known for working with the fastest growing and most notable companies and matching them with the highest-quality financial executives.

Event Details:

4:00 pm – 5:30 pm
Tuesday, March 19th

Members and Partners:  Free (included in membership)
Non-Members: $15.00 online or $20.00 at the door

Please note, if you plan to attend the dinner following this event, you must register separately for it.

Meal Type



CPE Credits

One and a half (1.5) CPE credits available. Field of Study: Personal Development

FEI is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Questions regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website,



Registration is closed, please contact Micky at [email protected] for questions.